Webmaster Administration Services

As the web matures, there are many things that associations need to do to make sure they maximize the value from their websites.

Doing site upkeep has become critical for anyone who wants to maximize the value they get online, but keeping on top of emerging trends is challenging.

Not to worry. We can help.

As the publisher of CanadaOne.com, a national business magazine, it's our job to stay on top of emerging trends related to social media, search engine optimization and new web applications.

We are now starting a webmaster administrative support service, where we will take care of these important details on your behalf. This service is tailored to meet your needs and can include:

setting up and monitoring your website traffic, providing regular reports as well as advice on any actions that are needed;
monitoring your site for errors, like broken page errors;
adjusting your website code so that you are not unfairly penalized by search engines as requirements change; and
monitoring and implementing recommendations from your Google webmaster account.

Three Reasons to Outsource Your Website Administration:

1. Time. Unless you have systems in place, administering your own website is a time consuming process. Wouldn't you rather have your staff doing what they do best?

2. Cost. Unless you are a large organization with a dedicated IT staff, staying on top of your site's webmaster tasks is costly. Website administration outsourcing saves you money while ensuring you get the best support possible.

3. Expertise. Gaining the knowledge to do webmaster administration properly is costly and often requires a supporting team that can make changes to your website code and possibly even application code. The canonical link tag, which helps to prevent search engines from penalizing your site if it is seen to have duplicate content, is just one example. If this isn't something your staff are prepared to stay on top of, website administration is something you should outsource.