Association DNA: Association Management Software (AMS)

Association DNA is cloud-based bilingual Association Management System (AMS) software.

The development of Association DNA ("DNA") began in 2002 and has evolved into the product it is today with a single driving objective: to build a robust software product that enables staff at small and mid-sized associations to cut back on unproductive administrative tasks and do their jobs more effectively.

At its core, "DNA" accomplished this by being both standardized and customizable.

Standardizations mean that each base installation of Association DNA comes with a powerful set of out-of-the box functionality that lets you:

A) Manage Your Member Data with Ease

  • Sign-up & renew members;
  • Easily create e-commerce transactions;
  • Restrict access for non-renewing members in a way that can be tailored for each client;
  • Generate searchable member directories that can be public, private or both;
  • Include the mapping option in the member directory and as an add-on, include the ability to have geo-location narrowing of results;

B) Give Your Members the Ability to Self-Manage their Information

  • Enable members to manage their own information and create social profiles;
  • Enable select members (usually primary contacts) to manage not only their own data, but also that of others in their organization;
  • Maintain their company's membership directory listing;

C) Track and Maintain Your Data in an Easy-to-Use Back-End

  • Manage all membership data in the back-end interface, with multiple levels of access for different staff;
  • Easily create new items for sale for things like event tickets, seminars and products using our powerful e-commerce engine;
  • View an audit trail of who changed key records in the database, along with the date of the change;
  • View accounting reports with the option of adding the "export to Quickbooks" module;
  • Create complex reports, enabling you to get meaningful knowledge from your data; and
  • Send a personalized email to any targeted list generated in the reporting centre.

And all of that is just the "tip of the iceberg", because in addition to a very robust default feature set, each client also has the ability to customize their installation of DNA so that it is right-sized to fit their needs. As website programming specialists, DNA developers can also integrate DNA with a number of powerful association software modules including:

  • "Virtual Boardroom" that provides multi-level access based on DNA's web access settings;
  • A tradeshow booking module that has over 800 hours of development and provides sophisticated options for your next tradeshow;
  • An affinity module that makes it easy to allow vendors to self-maintain offers presented to your membership;
  • Event booking and registration tracking; and
  • Member certification programs.

Association DNA is unique because interactions are designed in the database, not outside of it.  This alone reduces human error and makes it easy for non-technical staff to do powerful things, like setting up an e-commerce storefront.

What's more, unlike other competing products, we have designed Association DNA to be upgradeable without incurring extra costs to make customizations work in newer versions. In fact, we developed a smarter underlying architecture so we could offer our clients free upgrades to newer versions as part of their annual support contract.

A Seamless Flow of Data, to our CMS, or Yours

What makes our product special is the unique way it is integrated with our online content management system. When you use Association DNA there is full integration with your web data. In fact, we designed Association DNA to control your web data, with information flowing seamlessly back into "DNA" from the web.

However, you do not have to use our CMS to benefit from this feature. In fact, you do not even need to host Association DNA on the same servers as your website in order to use our database. Through a proprietary approach we are able to create a single, universal login that can work remotely with your website.

We have created a database that is Smart, Flexible, Customizable and Feature-Rich. The best way to let you see what we mean is to show you all DNA has to offer with an online demo.

Association DNA: so much, so simple. Book your demo today!