|
| Small Internet business secures its first national advertiser Stouffville, ON August 19, 1998 -- CanadaOne is pleased to announce that the TD Bank, its first national advertiser, is now buying the full positioning of CanadaOne's ad impressions. By targeting hard-to-reach small business owners and entrepreneurs with free content online, CanadaOne has created an ideal location for advertisers to reach the small business market with their messaging. CanadaOne - www.canadaone.com - is a free website with business and technology articles, Canadian-specific business resources, a free Canadian business directory, and online promotional tools such as a 5-step news release builder. In less than 6 months after its launch, thousands of business people from across Canada have visited the site and traffic to the website is growing rapidly. Being a small business helps CanadaOne understand the needs of its audience, and the growing number of visits to the website demonstrate that the site is accomplishing its goals. The start of TD Bank's advertising campaign on CanadaOne coincides with the launch of TD Access Web Business. "Our research indicated that CanadaOne targeted small business owners and entrepreneurs, therefore making it a good site for TD to communicate to small business owners about TD Access Web Business, TD's new online banking service for small businesses" says Belinda Olsen, Product Manager. The CanadaOne site underwent a complete redesign to incorporate the advertising banners. "Having the TD Bank buy the full positioning of our ad impressions for the upcoming months is a big step for us," says Julie King, founder and editor of CanadaOne. "The Internet is a new medium. This media buy proves to us that media buyers such as TNT Interactive, the agency handling TD Access Web Business campaign, recognize the value of a targeted online media buy and are willing to buy directly from smaller online publications. We are helping advertisers get their messages out to the small business market, and in turn the advertisers are helping to foster the development of small business in Canada." CanadaOne - www.canadaone.com - is a free website that helps small business owners and operators access Canadian-specific articles, resources, and business listings on the Internet. -30- For further information: Julie King, Biz-Zone Internet Group Inc., (905) 640-8441, julie@biz-zone.com, www.canadaone.com. | ![]() |
| |||||||||||||||||||||||||||||||||||||||||||
![]() | ||||||||||||||||||||||||||||||||||||||||||||||